Karrie Van Belle is Senior Vice-President, Head of Marketing and Communications at AGF Investments Inc.
In this role, Karrie provides direction and leadership to AGF’s marketing and communications for both the retail and institutional channels, including digital marketing, and has overall responsibility in leading the firm’s focus on corporate branding.
Karrie brings more than 15 years of marketing and communications experience rooted in the Canadian asset management industry extending across multiple client segments and product platforms to AGF. Her experience includes promoting innovation in marketing while managing marketing and communications strategies for retail, institutional and ETF platforms.
Prior to joining the firm, Karrie was Managing Director, Head of Canada Marketing and Communications at BlackRock Asset Management Canada Limited where she was accountable for building, communicating and executing on the marketing and press strategies to deliver brand growth and relevance to the firm’s retail and institutional clients.
During her tenure she led the marketing and communications strategy in Canada for its respective parent company brands, currently BlackRock, and its well-known ETF business brand, iShares, including managing the regional brand efforts as a result of multiple acquisitions.
Karrie holds a degree in Communications from Simon Fraser University. She is currently a member of Women in ETFs’ Toronto Chapter’s leadership team and Co-chair of its local mentorship committee as well as a member of WE’s global mentorship committee and previously held a role on the Portfolio Manager Association of Canada’s (PMAC) public relations committee.