Reid Baker

February 22nd, 2022

Reid Baker is Vice President of Analytics & Data at Fundata where he and the team are responsible for data analytics, data quality and new analytical product development including: the Fundata ESG Ratings, the Canadian Hedge Fund Risk Ratings, and the FundGrade A+ methodology. He also developed the methodology for the FundGrade A+ RI awards, to recognize the best performing RI funds. Reid chaired the Canadian Investment Funds Standards Committee for 8 years, leading the committee through numerous policy and category changes including most recently a process for identifying responsible investing funds. Reid is a frequent contributor to publications such as ‘Your Guide to ETF Investing’, ‘Your Guide to Responsible Investing’ and CIFPs’ ‘Current Trends and Issues in Financial Planning’ and has appeared on BNN Bloomberg and several conference panels. He holds the Chartered Enterprise Risk Analyst (CERA) designation and the Associate (ASA) designation from the Society of Actuaries.